Where to choose and shop for a wedding dress in Chicago

One of the millions of beautiful designer gowns out there to choose from.
After finding my wedding dress last weekend at Priscilla of Boston I was thinking of how clueless I was about this process when I started and what I would tell someone as advice if they asked about where and how to shop and buy a wedding dress in Chicago. I think there are some misunderstandings about wedding gown shopping in general and understanding them will help you avoid the pitfalls that can happen during this complicated process. So, here is my advice for how and where to shop for your wedding gown. Also, knowing the price ranges that they come in and how to explore the lower price options first helps you figure out if you really do need to pay that much for your wedding gown.
1. Start by looking online. It helps if you are thin (seriously) because if you aren’t as thin as the models you won’t really be able to tell anything meaningful about the dresses or how the will look on you from the photos. If you are like me ( a heavy busted size 12) you can look online but most of these wedding dresses won’t have any similarity to the way they look online when you try them on. They can litterally change shape on you. I just right clicked and saved the photos I liked on my desktop and printed the ones I wanted to show the sales people for ideas when I went in for appointments. It is just a start to familiarize yourself with the styles and trends in wedding gowns right now since they keep changing every year.
2. Start looking at the cheapest bridal shop places first and then work your way up to the most expensive ones for simplicity sake. Trust me when I say that expensive wedding dresses are just as frustrating as cheaper ones when they don’t fit. Save yourself the anxiety of worrying about how you will scrape together $5,000 for a dress that you can’t even see on yourself properly and just go see how you look in a wedding dress generally first at a cheaper store that sells off the rack. In fact I recommend starting at David’s Bridal or any other shop that actually has your size of the dress you want to try on in the store. Some stores just sell samples they have on hand, this is a great place to start.

A very pretty and expensive vera wang wedding gown from her 2008 collection.
3. If you are smaller than a size 8 or 10 you have it easy. A couple of clips in the back and all the dresses will fit you with a fairly accurate idea of what it will look like in your size. The hardest part may be figuring out what you feel is your strongest asset and finding a dress to show it off. Knowing this before you go to the appointment saves a lot of time trying on a lot of wedding gowns that aren’t what you want. Don’t pay so much attention to colors if the dress is order-able or customizable either.
4. Listen to the style advice that the dress sales lady gives you. Some are occasionally rude, but most of these ladies have worked with these dresses every day for a long time and see girls in every shape and height come into their store. They know what works and what doesn’t work on most body types and some even know how to cleverly hide features you don’t like and accentuate the ones you do like. I found that the dresses the bridal consultants suggested were often better than the ones I picked out on the internet. But you have to start somewhere.
5. Don’t let the Sales Lady (bridal consultant) make you feel guilty about leaving without buying anything and certainly don’t let them pressure you into buying today (closing the sale) if you are not ready. I know that the percentage chance that a girl will come back and buy after they leave the salon is like 2% so they have to pull out all the stops while they have you there. Expect a lot of questions as to why you didn’t decide yet, increases in discounts and fear tactics about ordering time or loss of discounts if you wait. They never know what you have had offered to you at other stores so feel free to tell them the discounts (or make some up) and see if they can match the price. Of course you have to really want the dress for this to make sense, but not showing that up front will influence whether or not you get your discount.
6. Don’t be afraid to love a wedding gown too soon. You may really like the first one you try on and you shouldn’t feel the need to go to 10 other stores to compare. There is some myth that wedding gown shopping is a lot like buying a car in that you have to go test drive everything once to accurately compare them all and make a logical decision. The truth is that buying a wedding dress is an emotional decision. You will be wearing this dress on a very important day and if you feel great in it and love the way it looks you don’t have to compare it to anything else. Plus driving around to a million vendors takes a lot of time and may not actually yield something better after wasting several days of your time. It would be far simpler if you knew what you liked and just found something great after 1 trip.
Some of the very affordable dresses from David's Bridal Stores
7. Price matters. There are a lot of bridal salons and wedding gown shops that offer beautiful wedding dresses for $5,000 on up. There are millions of great dresses out there at this price range and they try and make you believe that high cost equals more beauty and true love. Somehow they also try and equate high cost and impressing your guests (social pressure?) with true love too. None of these things are real. The truth is there are some great dresses at the lower price points too and during a recession like this, you should seriously consider these first. Some of my thoughts on the price ranges for wedding dresses are:
$100-$500 These are the low price dresses - not top designers, but they were made to copy top designers so they often look almost the same. The differences are usually the fabric type and the imbellishments. No hand beading or hand stitched lace or custom made silk here. These are usually China made gowns, simple fabrics and in a lot of cases light destination wedding type dresses and simpler styles. They still look great though, and a lot of the reason why, is that you make them look great because you are hot. (seriously, he wouldn’t be marrying you if he didn’t think you were hot) A few times a year David’s has a $99 wedding gown sale, but not all the dresses are that price. You can also find some samples in this range and find many used dresses in this range too. Check ebay and craigslist for listings locally so you can go look at in person before you buy and see if there are any great steals at this price range that can save you a lot of money on your wedding.
**Another option in the $200 range is to always order a pretty long floor length bridesmaid dress in cream or white. You don’t get a train but you save a ton of money. Decked out in a veil and bouquet these dresses look awesome. Check out Dessy Creations, Ann Taylor, Jcrew and Watters and Watters or David’s Bridal’s bridesmaid dress collections. You probably want your bridesmaids to have shorter dresses to contrast with yours if you are going to order a bridesmaid dress as a wedding dress though.
$500-$1,000 There aren’t many dresses in this price range. Sometimes you can find a designer wedding gown sample sale in this range or a second hand dress (you would be surprised how many have never been worn) Check out sellmyweddingdress.com or sellmyweddingdress.com and Ebay for designer names. Some of David’s Bridal’s fancier dresses are in this price range and they look like they should cost twice that much.
$1,000-$3,000 There are more wedding dresses in this price range but still not a lot. Watters and Watters specializes in this price range and Priscilla of Boston used to. You can definitely find a pretty dress made from premium quality silk and materials in this price range but it won’t be the trendiest new thing or the most embellished. They save those designs for the top shelf.
$3,000-$5,000 There are a ton of dresses in this range. This seems to be where most wedding gown designer manufacturers like to be in terms of price point in order to make a profit. So, the majority of the dresses you see in magazines will be in this range. They are always trying to push the price point higher for profitability and find ways to make the designs better and more unique so you have to find a way to buy that dress. The latest trend has been store credit cards too. They give a 10% discount on the dress if you put it on the card and don’t think about how you will pay it off until after the wedding.















This is an example of one of the few not-strapless dress styles available right now. I would guess about 80% of brides wore strappless wedding dresses in the last 10 years.





